The Government of the Republic of China (Taiwan) is determined to promote Taiwan’s tourism sector with its great potential by diversifying visitor origins and further modernizing the country’s welcoming travel environment, said Vice President Chen Chien-jen
Strengthening private-public sector cooperation is at the heart of this effort, Chen said. In order to improve the country as a global brand, the relevant authorities were in close contact with tour operators across the country in areas such as marketing strategies, package deals, integration of regional resources and streamlining of visa application procedures, he added.
The deputy head of state said at the opening ceremony for the four-day travel fair Taipei International Travel Fair. Organized by the Taiwan Visitors Association (TVA), the event featured exhibitors from more than 60 countries and territories with over 1700 booths.
According to the vice president, Taiwan’s travel community has gained increasing recognition in recent years. Examples in this context include an article in CNN Travel about the most beautiful local travel destinations or a list published last year by the London Evening Standard with ten reasons why one should visit Taiwan.
Taiwan must strive to build on these advances and overcome recent challenges to the sector’s development by accelerating the shift to higher value visitor experiences, Chen said. This method could be instrumental in extending tourism benefits to each region and highlighting the diversity of cultural attractions, culinary and landscape in Taiwan, he added.
According to statistics from the Department of Transportation and Communications (MOTC), 10.74 million visitors came to Taiwan last year, with China leading the list of countries of origin, followed by countries to which the country’s New Southward Policy (NSP) is turning, and Japan in third place.
The NSP is a key element of Tsai Ing-wen’s national development strategy and aims to strengthen Taiwan’s relations with ten member states of the Association of Southeast Asian Nations (ASEAN), six South Asian countries, Australia and New Zealand in agriculture, business and trade To improve culture, education and tourism.
