For its traditionally most important quarter, the iPhone group announced a sales increase of a maximum of five percent to 93 billion dollars. Analysts had expected more, including Apple has more expensive devices on offer than a year ago. Some market observers had believed Apple could crack the $ 100 billion mark in one quarter. For a while, the stock lost more than four per cent in after-hours trading yesterday.
No information about sales figures Now the company wants to publish in future no more sales figures for his devices. The number within three months of selling iPhones, iPads and Mac computers is not a good indicator of the success of the Apple business, said CFO Luca Maestri to justify the measure.
In the past quarter, the launch of the new iPhone XS Apple brought a big jump in sales and profits. The group earned $ 14.1 billion – about 32 percent more than a year ago. Revenues increased by a fifth to $ 62.9 billion in the fourth quarter of September ended, said Apple. Nearly 47 million iPhones sold Apple sold about 46.9 million iPhones. That was just over 200,000 more than in the same quarter last year – but revenues from the iPhone business jumped 29 percent to around $ 37.2 billion.
That was because last year the new iPhone X came on the market only in November – and now since September the successor model XS and the larger and more expensive version XS Max were sold. Also, the business with Mac computers made the more expensive Pro models more profitable. In terms of numbers, there was a year-on-year decline of two percent to 5.3 million devices, but sales increased by three percent to $ 7.4 billion. The iPad had the opposite effect. Unit sales fell a modest six percent, but sales plummeted 15 percent after launching a more attractive, low-cost model.
The service business, which includes revenue from the Apple Music streaming service, the app download and the online storage service iCloud, increased revenue by 31 percent to $ 9.98 billion.